Brand New Store v. Remodel Existing Showroom
Vol.2, Issue 1
One of the strongest trends in the Kitchen and bath industry is to expand the offerings of your showroom. The kitchen and bath industry alone introduces approximately 1100 new or redesigned products every year. That’s mind boggling, considering that’s just in our little corner of the merchandising world. If you’re trying to expand your showroom’s offerings by developing a “retail mentality” then you’ll be faced with some tough decisions and commitments if you are to succeed. I was raised with the philosophy, “Put your best effort into it or don’t bother”. One of our best and longest-term clients add, “You’re either in the showroom business or your not”. We plan to share our thoughts and insights in this newsletter based on the trends we see across industries but, can be shared as indicators, revealed by thebuying public. This series can provide food for thought if you are looking to make a move to take your showroom to new horizons, be it a modest remodel, a grand addition or expanding out a new location. The following is a quick checklist to help you determine where your showroom is and where there may be room for improvement.
- Is my showroom inviting from the first moment my customer get out of their car with clear way-finding to the entrance?
- Does my showroom feel welcoming tomy customer upon entering the doors?
- Is the view into my showroom dramatic and visually exciting?
- Is there a staff member stationed close to the entry to greet my customers?
- Is my showroom neat, clean and uncluttered? Visually appealing and not visually confusing as my customer enters the showroom space?
- Are my product offerings up-to-date and current with manufacturers advertising?
- Are the displays that hold the merchandise, neat and in good repair i.e. no chips, cracks, no voids or missing product?
This is the first in a series of 12 topics outlining successful showroom design principles. Look for next months topic: Should It Stay or Should It Go?