Preparing For Showroom Displays
Vol.2, Issue 6
You have created a floor plan and you are satisfied with how your customer will circulate through your merchandise. You have your “Star of The Show” positioned in the best possible place. It is now time to figure out the best way to display the rest of your product lines.
This is a checklist of points to consider before having your displays built:
- Have an accurate count of all product you want to display.
- Select more than you plan to display, then prioritize and eliminate accordingly.
- Leave room for expansion.
- Group product into “families” if possible. Faucets and towel bars of the same trim design should be shown together to help “build the check”.
- Plan for your vendors to help you with display costs.
- Don’t be afraid to let your preferred vendor know where you plan to have their product displayed within your showroom. Their location should depend on how much they are willing to defray the display costs.
- Try to standardize types of displays so when something new comes in, you aren’t forced to reengineer your displays. This can be achieved with a little prior planning and you will see the benefits for years to come.
- All displays should be as modular and interchangeable as possible to maximize usage.
- Modular displays achieve more density for display in a smaller area. This allows maximum product per square foot, giving you more sales floor area.
- The finish of your displays should use color that will complement all finishes; first thought is that it should be white. Not so.
- Get templates for items that require cut-outs such as tubs, sinks and especially “farmhouse” sinks which are more difficult mountings.
- Handmade clay sinks, stone sinks, and hammered metal sinks can expand and contract due to temperature and humidity. These should be cut in the field.
This is the sixth in a series of 12 topics outlining successful Showroom Design Cost Management. Look for next month’s topic: How Much Is This Going To Cost.
Contact David Hawkins for a FREE Showroom Design Consultation!