Showroom Cost Management

Should It Stay or Should It Go?

 Vol.2, Issue 2

daveBreaker

Once you have decided that your showroom needs a facelift or it’s time to open a new location, the first questions you need to ask yourself are: What are we going to sell? Will our offerings stay the same? Will we use the opportunity to switch out to more updated product? Will we expand to a wider range of products? Are we going to venture into new areas of merchandising?

These are very important elements to consider for the future of your showroom success, growth, and place in the retail arena. The movement within our industry to offer many more items related to the kitchen/bath business is gaining in popularity and quickly being adopted.

Wholesalers that have showrooms open to the buying public have been resisting change ever since my first showroom in 1996. I’m not saying that showrooms won’t prosper without the wholesale business; good wholesalers will still succeed, but they are leaving money on the table.

Many larger companies in the kitchen/bath industry have ventured out into related products, creating destination retail profit centers.

This is the second in a series of 12 topics outlining successful showroom design principles. Look for next month’s topic: What Kind of Showroom Do You Want?

Contact David Hawkins for a FREE Showroom Design Consultation!

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